IU Southeast Email Journey

This specific email journey was designed with Gen Z in mind. The goal was to create visuals + content that was trendier, eye-catching, and got straight-to-the-point. There is one for their Indiana audience and another for Kentucky, with slight changes to text for each. This email journey stays within their wireframe, but the header image, divider, and bottom image gives it a fresh update, using a textured gradient background, trending illustrations, and an engaging image.